THIS IS VIETNAM

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“Vertical Dreams on Vietnam’s Coast”

Da Nang was once a sleepy coastal town where fishermen cast nets under pink sunsets and market vendors sang through the morning buzz. But along its windswept shores, a new skyline rises like glass sails catching the wind—ambitious and gleaming. Among the towers, the Nobu Hotel & Residences stands as a symbol of how far the city has come.

A cantilevered sky pool spills light like silk onto My Khe Beach below. Inside, the scent of black cod miso drifts from an open kitchen where tradition meets precision. The lobby hums quietly—Japanese timber, smooth concrete, and the rustle of linen robes.

Young designers sip iced lychee tea on the rooftop, sketching modern silhouettes against the curve of the Han River. Below, morning joggers pass cafés serving phở with wagyu. Locals pause and wonder if this is still their city—and smile, because it is.

Da Nang isn’t losing its soul. It’s unfolding it. Layer by layer—like rice paper wrapped around new ideas.

Da Nang is buzzing with ambitious new developments that are reshaping its skyline and urban identity. Here are some standout projects currently underway or recently launched:

🌆 Major Urban Developments

• Thuan Phuoc Urban Area: A $445 million project spanning 97.6 hectares at the end of the Han River. It will feature:
  • High-rise and low-rise residential zones
  • Riverside villas and commercial centers
  • A 16.5-hectare theme park and sea square
  • 5-star hotels and shopping streets
• Da Nang Landmark: Two towers—Phoenix (31 floors) and Dragon (39 floors)—rising near 2/9 Street. Designed to be a mixed-use complex with residential and commercial functions
• Sun Cosmo Residence: A blend of high-rise apartments and townhouses by Sun Group, located near Trần Thị Lý Bridge. It’s positioned as a lifestyle hub with retail and leisure spaces

🏙️ High-Rise Icons

• Times Square Da Nang: A beachfront mega-project with two 50-storey towers and several smaller ones. Though construction has stalled, it remains a visual landmark
• Wyndham Soleil Da Nang: Set to be the tallest building in the city at 199 meters. The four-tower complex includes hotels, apartments, and retail

🏞️ Smart & Sustainable Zones

• High-Tech & Foothill Urban Zones: Recently approved plans cover over 6,400 hectares. These zones will integrate:

• IT parks, industrial zones, and residential areas
• Public spaces and smart infrastructure
• A projected population of nearly 195,000 by 2030

🏖️ Coastal & Resort Projects

• Cocobay Complex: A leisure city between Da Nang and Hoi An, featuring hotels, entertainment venues, and twin towers connected by sky bridges
• Da Nang Diamond Residence: Three 36-floor towers near the BRG Danang Golf Resort, blending luxury living with scenic views

WELCOME TO NOBU HOTEL DANANG

COMING 2026

Nobu announces the first Nobu Hotel, Restaurant, and Residences in Vietnam. Situated along Danang’s legendary My Khe beachfront on Vo Nguyen Giap Street, Nobu is set to command the city’s skyline with an iconic 43-story tower, the tallest building in the city, and will offer a world-class dining and entertainment destination with some of the most spectacular views anywhere in the region.  The hotel will also offer 200 guest rooms, including 18 luxurious suites, expansive meeting and event space ideally suited for weddings and important social events, and a state-of-the-art wellness and fitness facility.  In addition, there will be 271 stylish residential units offering one-, two-, and three-bedroom configurations as well as two spectacular, skyline penthouse units.

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